{"id":467,"date":"2019-08-31T09:22:53","date_gmt":"2019-08-31T02:22:53","guid":{"rendered":"http:\/\/edu10.w2steam.com\/?p=467"},"modified":"2019-08-31T09:22:53","modified_gmt":"2019-08-31T02:22:53","slug":"nam-bat-xu-huong-kinh-doanh-truc-tuyen","status":"publish","type":"post","link":"https:\/\/webmaibinh.com\/w\/edu92011\/nam-bat-xu-huong-kinh-doanh-truc-tuyen\/","title":{"rendered":"N\u1eafm b\u1eaft xu h\u01b0\u1edbng kinh doanh tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"

C\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t website ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 ti\u1ebfp th\u1ecb cho ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u00ea\u0323p mi\u0300nh<\/strong><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p (DN) v\u1eeba v\u00e0 nh\u1ecf t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1ea1i Vi\u1ec7t Nam, b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c gia t\u0103ng trong th\u1eddi gian t\u1edbi khi c\u00e1c DN b\u00e1n l\u1ebb trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111a k\u00eanh v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng nh\u1ecf v\u00e0o k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh c\u1ee7a Ph\u00f3 Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), \u00f4ng Nguy\u1ec5n Ng\u1ecdc D\u0169ng, t\u1ea1i Di\u1ec5n \u0111\u00e0n To\u00e0n c\u1ea3nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2017 \u2013 VOBF t\u1ed5 ch\u1ee9c tu\u1ea7n qua t\u1ea1i H\u00e0 N\u1ed9i.<\/p>\n

C\u1ea7n \u0111\u1ed3ng nh\u1ea5t th\u00f4ng tin gi\u1eefa th\u1ecb tr\u01b0\u1eddng th\u1ef1c v\u00e0 \u1ea3o<\/strong><\/p>\n

Vi\u1ec7t Nam, v\u1edbi h\u01a1n 54% d\u00e2n s\u1ed1 s\u1eed d\u1ee5ng internet c\u00f9ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb t\u1eeb c\u00e1c c\u00f4ng ty cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C) c\u1ee7a Vi\u1ec7t Nam n\u0103m 2016 \u0111\u00e3 \u0111\u1ea1t 5 t\u1ec9 USD, chi\u1ebfm tr\u00ean 3% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng c\u1ea3 n\u01b0\u1edbc. Trong 5 n\u0103m t\u1edbi, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1. \u0110\u00e2y l\u00e0 ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam. \u0110\u1eb7c bi\u1ec7t, nh\u1eb1m th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 \u0111\u00e3 ph\u00ea duy\u1ec7t k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed giai \u0111o\u1ea1n 2016-2020, m\u1ee5c ti\u00eau ph\u1ea5n \u0111\u1ea5u \u0111\u1ebfn n\u0103m 2020, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb \u0111\u1ea1t 10 t\u1ec9 USD.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n x\u1ee9ng v\u1edbi ti\u1ec1m n\u0103ng s\u1eb5n c\u00f3 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam th\u00ec v\u1eabn c\u00f2n nhi\u1ec1u kh\u00f3 kh\u0103n c\u1ea7n gi\u1ea3i quy\u1ebft. Trong \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c DN c\u1ea7n \u0111\u1ed3ng nh\u1ea5t th\u00f4ng tin gi\u1eefa th\u1ecb tr\u01b0\u1eddng th\u1ef1c v\u00e0 \u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"Ng\u00e0y
Ng\u00e0y nay vi\u1ec7c doanh nghi\u00ea\u0323p thi\u1ebft l\u1eadp m\u1ed9t website l\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng<\/figcaption><\/figure>\n

Website l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/p>\n

Theo b\u00e1o c\u00e1o Global Trust in Advertising 2015 c\u1ee7a Nielsen, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tin t\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, theo sau \u0111\u00f3 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, video tr\u1ef1c tuy\u1ebfn v\u00e0 banner tr\u1ef1c tuy\u1ebfn. Do v\u1eady, \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c cho DN v\u1ec1 xu th\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, nhi\u1ec1u chuy\u00ean gia uy t\u00edn \u0111\u1ebfn t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 DN h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Google, Nielsen, Facebook, Vietnam Post, Alibaba, M\u1eaft B\u00e3o, Verisign\u2026 \u0111\u00e3 chia s\u1ebb ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e1c \u00fd ki\u1ebfn \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh m\u1ed7i DN nh\u1ecf c\u1ea7n c\u00f3 m\u1ed9t website. Khi m\u00e0 ng\u00e0y nay vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t website l\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng, c\u00e1c DN ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t website ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 ti\u1ebfp th\u1ecb cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DN d\u01b0\u1edbi h\u00ecnh th\u1ee9c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. 77% c\u00e1c DN nh\u1ecf cho r\u1eb1ng website l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c v\u00e0 n\u00e2ng cao quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn n\u00e0o kh\u00e1c.<\/p>\n

C\u00e1c chuy\u00ean gia cho r\u1eb1ng, s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n m\u1edf r\u1ed9ng uy t\u00edn s\u1ebd \u0111em l\u1ea1i cho c\u00e1c DN m\u1ed9t s\u1ef1 t\u00edn nhi\u1ec7m nh\u1ea5t \u0111\u1ecbnh. C\u00f3 r\u1ea5t nhi\u1ec1u DN qu\u1ed1c t\u1ebf, bao g\u1ed3m c\u1ea3 500 c\u00f4ng ty thu\u1ed9c danh s\u00e1ch Fortune 500, khi c\u00e2n nh\u1eafc c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u \u0111\u1ec3 kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n m\u01a1\u0309 r\u00f4\u0323ng \u0111\u1ec3 x\u00e2y d\u1ef1ng website c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1t v\u1ecdng m\u1edf r\u1ed9ng kinh doanh v\u01b0\u01a1n ra ngo\u00e0i m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i trong khu v\u1ef1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t website ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 ti\u1ebfp th\u1ecb cho ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u00ea\u0323p mi\u0300nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi …<\/p>\n","protected":false},"author":1,"featured_media":468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8],"_links":{"self":[{"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/posts\/467"}],"collection":[{"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":1,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/posts\/467\/revisions\/469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/media\/468"}],"wp:attachment":[{"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu92011\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}