{"id":570,"date":"2019-08-08T10:02:13","date_gmt":"2019-08-08T03:02:13","guid":{"rendered":"http:\/\/edu9.w2steam.com\/?p=570"},"modified":"2019-08-08T10:02:13","modified_gmt":"2019-08-08T03:02:13","slug":"truong-phong-marketing","status":"publish","type":"post","link":"https:\/\/webmaibinh.com\/w\/edu82011\/truong-phong-marketing\/","title":{"rendered":"Tr\u01b0\u1edfng ph\u00f2ng Marketing"},"content":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Step Up l\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p. Step Up kh\u00f4ng \u0111\u1eb7t h\u00e0ng TV, b\u00e1o ch\u00ed\u2026 C\u1ea7n g\u00ec truy\u1ec1n th\u00f4ng trong khi c\u00f3 h\u00e0ng ng\u00e0n h\u00e0ng v\u1ea1n t\u1ea5m g\u01b0\u01a1ng th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi h\u1ecdc \u0111\u00fang kh\u00f4ng\u00a0<img class=\"emoji\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/11.2.0\/svg\/1f600.svg\" alt=\"????\" \/>\u00a0T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 ti\u1ebfp th\u1ecb Step Up l\u00e0m ch\u1ec9 l\u00e0 k\u1ec3 hay c\u00e1c c\u00e2u chuy\u1ec7n th\u1eadt.<\/p>\n<p><b>Quy m\u00f4:\u00a0<\/b>140 ng\u01b0\u1eddi<\/p>\n<p><b>\u0110\u1ecba \u0111i\u1ec3m:<\/b>\u00a0D09, A10 , K\u0110T Nam Trung Y\u00ean, C\u1ea7u Gi\u1ea5y, H\u00e0 N\u1ed9i<\/p>\n<p><b>N\u1ed9i dung tuy\u1ec3n d\u1ee5ng<\/b><\/p>\n<p><b>V\u1ecb tr\u00ed:<\/b>\u00a0CMO \u2013 Gi\u00e1m \u0111\u1ed1c Marketing<\/p>\n<p><b><strong>\u25ba\u00a0<\/strong>M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/b><\/p>\n<p>C\u00f4ng vi\u1ec7c c\u1ee7a Tr\u01b0\u1edfng ph\u00f2ng Marketing (Marketing Manager) t\u1ea1i Step Up?<\/p>\n<p>1. L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ph\u1ed1i v\u1eadn h\u00e0nh ph\u00f2ng Marketing \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPIs c\u00f4ng ty \u0111\u1ec1 ra: doanh thu, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o (chi ti\u1ebft con s\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c trao \u0111\u1ed5i trong bu\u1ed5i ph\u1ecfng v\u1ea5n)<\/p>\n<ul>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111a k\u00eanh<\/li>\n<li>X\u00e2y d\u1ef1ng Content Marketing \u0111a k\u00eanh (Web, Youtube\u2026)<\/li>\n<\/ul>\n<p>2. \u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean ph\u00f2ng MKT: \u0110\u1ea3m b\u1ea3o \u0111\u1ee7 nh\u00e2n s\u1ef1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c d\u1ef1 \u00e1n<\/p>\n<ul>\n<li>Chu\u1ea9n ho\u00e1 chuy\u00ean m\u00f4n v\u00e0 t\u01b0 duy Marketing cho t\u1eebng v\u1ecb tr\u00ed (Training)<\/li>\n<li>X\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp n\u1ed9i b\u1ed9 ph\u00f2ng (L&amp;D, Wiki)<\/li>\n<li>Ph\u1ed1i h\u1ee3p tuy\u1ec3n d\u1ee5ng<\/li>\n<\/ul>\n<p><strong>\u25ba Y\u00eau c\u1ea7u:<\/strong><\/p>\n<ul>\n<li>Step Up ch\u1ec9 tin c\u00e1c b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ef1c chi\u1ebfn \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1t c\u00e1c ch\u1ec9 s\u1ed1 sau: s\u1ed1 \u0111\u01a1n h\u00e0ng, s\u1ed1 kh\u00e1ch h\u00e0ng ho\u1eb7c doanh thu v\u00e0 \u0111\u01a1n gi\u00e1.<\/li>\n<li>\u0110\u1ec3 training nh\u00e2n vi\u00ean v\u00e0 x\u1eed l\u00fd \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u00ec c\u00e1c k\u0129 n\u0103ng v\u00e0 t\u01b0 duy chuy\u00ean m\u00f4n ph\u1ea3i r\u1ea5t c\u1ee9ng: ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111a k\u00eanh, vi\u1ebft content MKT, vi\u1ebft landing page\u2026 Trong \u0111\u00f3, content MKT quan tr\u1ecdng nh\u1ea5t.<\/li>\n<li>C\u00f3 t\u01b0 duy v\u00e0 t\u1ea7m nh\u00ecn MKT t\u1ed1t \u0111\u1ec3 l\u00ean c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e1t tri\u1ec3n Content \u0111a k\u00eanh.\u00a0<i>L\u00e0m sao \u0111\u1ec3 \u0111\u1ea7u t\u01b0 X ng\u00e2n s\u00e1ch thu \u0111\u01b0\u1ee3c Y kh\u00e1ch h\u00e0ng trong Z th\u00e1ng. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 g\u00ec, c\u00e1c k\u00eanh n\u00e0o, thi\u1ebft k\u1ebf ph\u1ec5u, th\u00f4ng \u0111i\u1ec7p, c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o\u2026 \u00a0<\/i><\/li>\n<li>T\u01b0 duy m\u1edf.\u00a0<i>Nh\u00e2n vi\u00ean gi\u1ecfi th\u01b0\u1eddng \u0111\u01b0a ra nhi\u1ec1u \u00fd ki\u1ebfn kh\u00e1c bi\u1ec7t, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn c\u1ea7n c\u1edfi m\u1edf v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00f3.<\/i><\/li>\n<li>T\u01b0 duy ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ed1t (critical thinking &amp; problem solving).\u00a0<i>T\u00ecm ra c\u00e1c nguy\u00ean nh\u00e2n s\u1ed1 \u0111\u01a1n th\u00e1ng n\u00e0y gi\u1ea3m, t\u1ea1i sao t\u0103ng \u0111\u1ed9t bi\u1ebfn, l\u00e0m sao \u0111\u1ec3 t\u0103ng tr\u1edf l\u1ea1i?\u2026<\/i><\/li>\n<li>C\u1ea7u th\u1ecb, k\u0129 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 h\u1ecdc t\u1eadp t\u1ed1t.\u00a0<i>Step Up ch\u1ea5p nh\u1eadn vi\u1ec7c nh\u00e2n vi\u00ean y\u1ebfu k\u0129 n\u0103ng ph\u1ea7n n\u00e0o \u0111\u00f3, nh\u01b0ng ph\u1ea3i n\u1ed7 l\u1ef1c h\u1ecdc h\u1ecfi \u0111\u1ec3 trau d\u1ed3i. \u0110\u1ed1i v\u1edbi v\u1ecb tr\u00ed \u0111\u1ea7u n\u00e3o chuy\u00ean m\u00f4n nh\u01b0 Tr\u01b0\u1edfng ph\u00f2ng th\u00ec kinh nghi\u1ec7m v\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c s\u1eb5n c\u00f3 kh\u00f4ng bao gi\u1edd l\u00e0 \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea1t KPIs, 1235 ch\u1ec9 c\u1ea7n l\u1ee1 1 nh\u1ecbp h\u1ecdc l\u00e0 kh\u00f4ng b\u1eaft k\u1ecbp t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty r\u1ed3i.<\/i><\/li>\n<li>Giao ti\u1ebfp v\u00e0 truy\u1ec1n \u0111\u1ea1t t\u1ed1t, truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p cho nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n<p>(\u1ee8ng vi\u00ean vui l\u00f2ng g\u1eedi k\u00e8m c\u00e1c task \u0111\u00e3 t\u1eebng th\u1ef1c thi ghi \u1edf y\u00eau c\u1ea7u b\u00ean tr\u00ean k\u00e8m CV)<\/p>\n<p><strong>\u25ba Ch\u1ebf \u0111\u1ed9<\/strong><\/p>\n<p>L\u01b0\u01a1ng c\u01a1 b\u1ea3n: 30.000.000tr<\/p>\n<p>Th\u01b0\u1edfng: Theo KPIs<\/p>\n<p>Th\u1ed5ng thu nh\u1eadp: 30.000.000 \u0111\u1ebfn 100.000.000tr<\/p>\n<p><strong>\u25ba C\u00e1ch th\u1ee9c \u1ee9ng tuy\u1ec3n:<\/strong><\/p>\n<p>\u1ee8ng vi\u00ean quan t\u00e2m vui l\u00f2ng g\u1eedi m\u1ed9t b\u1ea3n CV \u0111\u01b0\u1ee3c update m\u1edbi nh\u1ea5t v\u00e0o h\u00f2m th\u01b0\u00a0<strong>recruitment@stepup.edu.vn<\/strong>\u00a0v\u1edbi ti\u00eau \u0111\u1ec1:\u00a0<strong>Marketing Manager_H\u1ecd V\u00e0 T\u00ean<\/strong><strong>,\u00a0<\/strong>b\u1ed9 ph\u1eadn tuy\u1ec3n d\u1ee5ng s\u1ebd ti\u1ebfp nh\u1eadn CV v\u00e0 li\u00ean h\u1ec7 v\u1edbi b\u1ea1n trong th\u1eddi gian s\u1edbm nh\u1ea5t cho m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n ch\u00ednh th\u1ee9c \u0111\u1ec3 hai b\u00ean hi\u1ec3u nhau h\u01a1n.<\/p>\n<p>R\u1ea5t mong \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u1ea1n trong th\u1eddi gian t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Step Up l\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p. Step Up kh\u00f4ng \u0111\u1eb7t h\u00e0ng TV, b\u00e1o ch\u00ed\u2026 C\u1ea7n g\u00ec truy\u1ec1n th\u00f4ng trong khi c\u00f3 h\u00e0ng ng\u00e0n h\u00e0ng v\u1ea1n t\u1ea5m g\u01b0\u01a1ng th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi h\u1ecdc \u0111\u00fang kh\u00f4ng\u00a0\u00a0T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 ti\u1ebfp &#8230;<\/p>\n","protected":false},"author":1,"featured_media":571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/posts\/570"}],"collection":[{"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":1,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":572,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/posts\/570\/revisions\/572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/media\/571"}],"wp:attachment":[{"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webmaibinh.com\/w\/edu82011\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}